This needed: marketing by email is no longer simply an option for those who blog. There would hardly be any meaning in chasing Google ads, whims, and ever-changing trends of social media one single day a whacky cross-platform nonsense will hit off all social media systems A couple or dozen-times-outside-your-face-your-list. There is just one list, and it is your cockroach in a shadow digital world. It just keeps surviving.
Algorithms? They’re like moody toddlers. One day you’re up, next day you’re invisible. Google changes its mind, your traffic falls off a cliff. Instagram? Don’t even get me started. That’s your turf. You own it. No corporate overlords between you and your readers.
– You can promote your products or affiliate offers without feeling like a spammy weirdo.
– Actual conversations happen. Seriously, people reply!
– Automate the grunt work—so you’re not glued to your screen 24/7.
Let’s dig into the heavyweights.
What’s good:
– Pretty landing pages and forms, easy-peasy
– Tagging system—get nerdy with segmentation
– Visual automation that doesn’t make you cry
– Integrates with everything: WordPress, Shopify, Gumroad—name it
Price:
– Free for 1,000 subscribers (heck yes)
– Paid plans start at $15/month
It’s built for creators who sell, with tools that make checkout smooth, delivery automatic, and marketing a breeze.
MailerLite – For Anyone Who Hates Complicated Crap
The drag-and-drop editor is actually—well—fun. Plus, you get automation, landing pages, and even website building tools, all wrapped in a clean, no-headache interface.
Perfect for:
✅ Creators who value simplicity
✅ Small teams with big ideas
✅ Anyone who wants pro-level features without the tech drama Plus,
your wallet won’t scream in pain.
Why it rules:
– Templates that don’t look like they’re from 2009
– Built-in landing pages and pop-ups
– A/B testing without a PhD
– Plays nice with WordPress and Zapier
Price:
– Free for up to 1,000 subs and 12k emails/month
– Paid starts at ten bucks a month
Perfect for: Newbies or anyone who breaks into a sweat at the word “tech.”
Mailchimp – The Original “Swiss Army Knife”
It keeps rolling out new features, from email automation to audience insights, making it a solid pick for anyone serious about email marketing. Now it’s more like an all-in-one marketing machine.
What you get:
– Classic drag-and-drop editor
– Basic automations (does the job)
– Campaign stats and trackin
– AI tips and split testing for the nerds
Price:
– Free up to 500 subs and 1,000 emails/month
– Paid plans start at $13/month
Who should use it? Folks who want one platform to do all the things, or need a built-in CRM.
Brevo (aka Sendinblue) – For the Email Power-Users
Brevo is for folks with huge lists or who send emails like it’s a competitive sport. Unlimited contacts? Yes, really.
Extras:
– Unlimited contacts (go nuts)
– SMS and live chat options
– Automation that’s not just “meh”
– CRM and transactional emails
Price:
– Free: Unlimited contacts, 300 emails/day
– Paid: Starts at $25/month
Best for: Bloggers with massive lists or anyone who lives in their inbox.
GetResponse – Funnels, Webinars—The Whole Circus Tent
GetResponse isn’t just email, it’s the full marketing circus. Funnels, webinars, the works.
Cool stuff:
– Autoresponders and drip campaigns
– Landing pages and webinars built-in
– Fancy automation flows
– Conversion funnels to pad your bank account
Price:
– Free for up to 500 subs
– Paid: $19/month and up
Best for: Bloggers who want all the bells and whistles, launches, events—go big or go home.
Substack – For the Newsletter Purists
Substack is stupidly simple.
Why bother?
– Zero-fuss publishing
– Free or paid subs (get paid for your words)
– Build a comment-friendly community
– No distractions, just writing
– Setup takes like five minutes, tops
1. Your Audience:
Are they casual readers, fellow creators, or niche experts? Pick a platform where your audience already hangs out—or can easily find you.
2. Monetization Options:
Are you looking for tips, paid subscriptions, or sponsorships? Some platforms let you gate content, others focus on donation models, and a few (like Medium) have built-in partner programs.
3. Ease of Use:
Look for drag-and-drop editors, simple dashboards, and plug-and-play templates.
